Who is MAI?

At the heart of the brand is self-trust. Cultivated through movement, embodiment, and the courage to take action.

What started as a sport quickly became much more. Surfing gave me confidence, purpose, creativity, and a deeper connection to both myself and nature during a time when I needed it most.

At the age of twenty I made the choice of 

Somewhere along the way, it taught me to stop asking for permission and start pursuing the things I truly wanted. It wasn’t immediate, and I wasn’t fully aware of the journey it was taking me on. But something in me knew. It kept pulling me back to the ocean day after day.

The ocean changed everything.

The simple act of standing up on a board and riding a wave reconnected me with a feeling I hadn’t experienced so strongly since childhood: pure joy. A state of flow. A sense of wonder, freedom, and connection to something larger than myself. Something alive, always moving, always changing. The ocean.

How can I create more of this feeling in my life?

I AM MAI was born from that desire.

The brand creates feminine, functional surfwear designed to move with you in the water and support the way you want to feel.

Every piece is thoughtfully designed in small runs, with a focus on fit, comfort, and creating something that feels as good to wear as it looks.